TY  - BOOK
AU  - Farris,Paul W.
TI  - Marketing metrics: 50+ metrics every executive should master 
SN  - 0131873709
AV  - HF5415.2 M374
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Wharton School
KW  - MARKETING RESEARCH
KW  - MARKETING
KW  - MATHEMATICAL MODELS
N1  - Includes bibliographical references and index
ER  -