Reed, Peter W. <br/><br/>
Strategic marketing planning / 
Peter Reed 
 - 2nd ed. 
 - Australia :  Thomson/Nelson,  c2007 
 - 316 p. :  ill. +  1 CD-ROM 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780170128650 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--PLANNING<br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.13  / R432S 2007