TY  - BOOK
AU  - Reed,Peter W.
TI  - Strategic marketing planning
SN  - 9780170128650
AV  - HF5415.13 R432S 2007
PY  - 2007///
CY  - Australia
PB  - Thomson/Nelson
KW  - MARKETING
KW  - PLANNING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -