Wertime, Kent <br/><br/>
Building brands & believers :  how to connect with consumers using archetypes / 
 Building brands and believers :  how to connect with consumers using archetypes 
Kent Wertime 
 - Singapore :  Wiley,  c2002 
 - 267 p. :  ill. 
<br/><br/>Includes bibliographical refences and index 
<br/><br/><label>ISBN: </label>0470820675 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND CHOICE<br/>MARKETING--PSYCHOLOGICAL ASPECTS<br/>CONSUMER BEHAVIOR<br/>ARCHETYPE (PSYCHOLOGY)
<br/><br/><label>LC Class. No.: </label>HF5415.3  / W477B