TY  - BOOK
AU  - Wertime,Kent
TI  - Building brands & believers: how to connect with consumers using archetypes 
SN  - 0470820675
AV  - HF5415.3 W477B
PY  - 2002///
CY  - Singapore
PB  - Wiley
KW  - BRAND CHOICE
KW  - MARKETING
KW  - PSYCHOLOGICAL ASPECTS
KW  - CONSUMER BEHAVIOR
KW  - ARCHETYPE (PSYCHOLOGY)
N1  - Includes bibliographical refences and index
ER  -