O'Keefe, Daniel J.
Persuasion : theory & research /
Daniel J. O'Keefe
- 2nd ed.
- Thousand Oaks, Calif. : Sage, c2002
- 365 p.
- Current communication .
Includes bibliographical references and indexes
0761925392
PERSUASION (PSYCHOLOGY)
BF637 .P4 / O333P 2002