TY  - BOOK
AU  - O'Keefe,Daniel J.
TI  - Persuasion: theory & research 
T2  - Current communication
SN  - 0761925392
AV  - BF637 .P4 O333P 2002
PY  - 2002///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - PERSUASION (PSYCHOLOGY)
N1  - Includes bibliographical references and indexes
ER  -