Kotler, Philip. <br/><br/>
B2B brand management / 
Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi 
 - Berlin :  Springer,  c2006 
 - 357 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9783540253600 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--MANAGEMENT<br/>BRAND NAME PRODUCTS--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / K674B