TY  - BOOK
AU  - Kotler,Philip
AU  - Pfoertsch,Waldemar
TI  - B2B brand management
SN  - 9783540253600
AV  - HD69 .B7 K674B
PY  - 2006///
CY  - Berlin
PB  - Springer
KW  - BRAND NAME PRODUCTS
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical references and indexes
ER  -