Scott, David Meerman <br/><br/>
The new rules of marketing and PR :  how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / 
David Meerman Scott 
 - Hoboken, N.J. :  Wiley,  c2007 
 - 275 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470113455 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INTERNET MARKETING<br/>PUBLIC RELATIONS
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / S267N