TY  - BOOK
AU  - Scott,David Meerman
TI  - The new rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly 
SN  - 9780470113455
AV  - HF5415.1265 S267N
PY  - 2007///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - INTERNET MARKETING
KW  - PUBLIC RELATIONS
N1  - Includes bibliographical references and index
ER  -