Sugarman, Joseph The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters / Copywriting handbook Joseph Sugarman - Hoboken, N.J. : Wiley, c2007 - 338 p. : ill. "An Adweek book"--Cover Includes bibliographical references and index ISBN: 9780470051245 Subjects--Topical Terms: Advertising copy--HANDBOOKS, MANUALS, ETC. LC Class. No.: HF5825 / S932A