TY  - BOOK
AU  - Sugarman,Joseph
TI  - The Adweek copywriting handbook: the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters 
SN  - 9780470051245
AV  - HF5825 S932A
PY  - 2007///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Advertising copy
KW  - HANDBOOKS, MANUALS, ETC
N1  - "An Adweek book"--Cover; Includes bibliographical references and index
ER  -