TY  - BOOK
AU  - Schieffer,Robert
TI  - Ten key customer insights: unlocking the mind of the market 
SN  - 158799206X
AV  - HF5415.32 S343T
PY  - 2005///
CY  - Australia
PB  - Thomson
KW  - CONSUMERS' PREFERENCES
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -