Levinson, Jay Conrad

Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business / Jay Conrad Levinson ; with Jeannie Levinson and Amy Levinson - 4th ed. , completely updated and expanded ed. - Boston, Mass. : Houghton Mifflin, 2007 - 368 p.

Includes bibliographical references and index

9780618785919


Marketing
Small business--Management
Advertising

HF 5415 / L484G 2007