Dubois, Pierre-Louis Marketing management : a value-creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Muhlbacher - New York, N.Y. : Palgrave Macmillan, 2007 - 466 p. : ill. Includes bibliographical references and index ISBN: 9780333773192 Subjects--Topical Terms: MARKETING--MANAGEMENT LC Class. No.: HF5415.13 / D826M