TY  - BOOK
AU  - Dubois,Pierre-Louis
AU  - Jolibert,Alain
AU  - Muhlbacher,Hans
TI  - Marketing management: a value-creation process 
SN  - 9780333773192
AV  - HF5415.13 D826M
PY  - 2007///
CY  - New York, N.Y.
PB  - Palgrave Macmillan
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -