Strategic marketing cases for 21st century Asia / 
John A. Quelch ... [et al.] 
 - Singapore :  Prentice Hall,  2000 
 - 404 p. :  ill., map 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0130276014 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--CASE STUDIES--ASIA<br/>MARKETING--MANAGEMENT--CASE STUDIES--ASIA
<br/><br/><label>LC Class. No.: </label>HF5415.12 .A78  / S772