TY  - BOOK
AU  - Quelch,John A.
TI  - Strategic marketing cases for 21st century Asia
SN  - 0130276014
AV  - HF5415.12 .A78 S772
PY  - 2000///
CY  - Singapore
PB  - Prentice Hall
KW  - MARKETING
KW  - ASIA
KW  - CASE STUDIES
KW  - MANAGEMENT
N1  - Includes bibliographical references
ER  -