Moisander, Johanna Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen - London : Sage, 2006 - 227 p. - Introducing qualitative methods . Includes bibliographical references and index ISBN: 9781412903813 Subjects--Topical Terms: MARKETING RESEARCHQUALITATIVE RESEARCH LC Class. No.: HF5415.2 / M647Q