TY  - BOOK
AU  - Moisander,Johanna
AU  - Valtonen,Anu
TI  - Qualitative marketing research: a cultural approach 
T2  - Introducing qualitative methods
SN  - 9781412903813
AV  - HF5415.2 M647Q
PY  - 2006///
CY  - London
PB  - Sage
KW  - MARKETING RESEARCH
KW  - QUALITATIVE RESEARCH
N1  - Includes bibliographical references and index
ER  -