Moment of truth :  redefining the CEO's brand management agenda / 
Andreas Bauer ... [et al.] 
 - New York, N.Y. :  Palgrave Macmillan,  2006 
 - 174 p. :  col. ill. 
<br/><br/><label>ISBN: </label>9781403998965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PRODUCT MANAGEMENT<br/>BRAND NAME PRODUCTS--MANAGEMENT<br/>CHIEF EXECUTIVE OFFICERS
<br/><br/><label>LC Class. No.: </label>HF5415.5  / M653