TY  - BOOK
AU  - Bauer,Andreas
TI  - Moment of truth: redefining the CEO's brand management agenda 
SN  - 9781403998965
AV  - HF5415.5 M653
PY  - 2006///
CY  - New York, N.Y.
PB  - Palgrave Macmillan
KW  - PRODUCT MANAGEMENT
KW  - BRAND NAME PRODUCTS
KW  - MANAGEMENT
KW  - CHIEF EXECUTIVE OFFICERS
ER  -