Mohr, Jakki Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater - 2nd ed. , international ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005 - 450 p. : ill. Includes bibliographical references and indexes ISBN: 0131230239 Subjects--Topical Terms: HIGH TECHNOLOGY INDUSTRIES--MARKETING LC Class. No.: HC 79 .H53 / M637M 2005