TY  - BOOK
AU  - Mohr,Jakki
AU  - Sengupta,Sanjit
AU  - Slater,Stanley
TI  - Marketing of high-technology products and innovations
SN  - 0131230239
AV  - HC 79 .H53 M637M 2005
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - HIGH TECHNOLOGY INDUSTRIES
KW  - MARKETING
N1  - Includes bibliographical references and indexes
ER  -