Michaelson, Gerald A. <br/><br/>
Sun Tzu strategies for marketing :  12 essential principles for winning the war for customers / 
Gerald A. Michaelson with Steven W. Michaelson 
 - New York, N.Y. :  McGraw-Hill,  c2004 
 - 244 p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0071427317 
<br/><br/><label>Subjects--Personal Names: </label><br/>SUNZI 6TH CENT. B.C.  SUNZI BING FA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / M523S