TY  - BOOK
AU  - Michaelson,Gerald A.
AU  - Michaelson,Steven W.
TI  - Sun Tzu strategies for marketing: 12 essential principles for winning the war for customers 
SN  - 0071427317
AV  - HF5415 M523S
PY  - 2004///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - SUNZI
KW  - MARKETING
N1  - Includes index
ER  -