Young, Roy A. <br/><br/>
Marketing champions :  practical strategies for improving marketing's power, influence, and business impact / 
Roy A. Young, Allen M. Weiss, and David W. Stewart 
 - Hoboken, N.J. :  Wiley,  c2006 
 - 270 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780471744955 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415  / Y686M