TY  - BOOK
AU  - Young,Roy A.
AU  - Weiss,Allen M.
AU  - Stewart,David W.
TI  - Marketing champions: practical strategies for improving marketing's power, influence, and business impact 
SN  - 9780471744955
AV  - HF5415 Y686M
PY  - 2006///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -