Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens 
 - 10th ed. , McGraw-Hill international ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  c2006 
 - 614 p. :  ill. (chiefly col.) 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780071115377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF 5821  / A736C 2006