TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary advertising
T2  - McGraw-Hill/Irwin series in marketing
SN  - 9780071115377
AV  - HF 5821 A736C 2006
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -