Batterley, Richard <br/><br/>
Leading through relationship marketing :  how winning organisations leverage stakeholder relationships to improve business performance / 
Richard Batterley 
 - Sydney :  McGraw-Hill,  c2004 
 - 206 p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0074713744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>RELATIONSHIP MARKETING<br/>CUSTOMER RELATIONS
<br/><br/><label>LC Class. No.: </label>HF5415.55  / B377L