TY  - BOOK
AU  - Batterley,Richard
TI  - Leading through relationship marketing: how winning organisations leverage stakeholder relationships to improve business performance 
SN  - 0074713744
AV  - HF5415.55 B377L
PY  - 2004///
CY  - Sydney
PB  - McGraw-Hill
KW  - RELATIONSHIP MARKETING
KW  - CUSTOMER RELATIONS
N1  - Includes index
ER  -