TY  - BOOK
AU  - Brader,Ted
TI  - Campaigning for hearts and minds: how emotional appeals in political ads work 
T2  - Studies in communication, media, and public opinion
SN  - 9780226069890
AV  - JA74.5 B722C
PY  - 2006///
CY  - Chicago, Ill.
PB  - The Univ. of Chicago Press
KW  - POLITICAL PSYCHOLOGY
KW  - ADVERTISING, POLITICAL
KW  - COMMUNICATION IN POLITICS
KW  - PERSUASION (PSYCHOLOGY)
KW  - EMOTIONS AND COGNITION
N1  - Includes bibliographical references and index
ER  -