TY  - BOOK
AU  - Reich,Brian
AU  - Solomon,Dan
TI  - Media rules!: mastering today's technology to connect with and keep your audience 
SN  - 9780470108888
AV  - P96 .T42 R442M
PY  - 2008///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - COMMUNICATION AND TECHNOLOGY
KW  - MASS MEDIA
KW  - GLOBALIZATION
N1  - Includes bibliographical references and index
ER  -