TY  - BOOK
AU  - Elliott,Richard
AU  - Percy,Larry
TI  - Strategic brand management
SN  - 9780199260003
AV  - HF5415.15 E444S
PY  - 2007///
CY  - Oxford
PB  - Oxford Univ. Press
KW  - PRODUCT MANAGEMENT
KW  - STRATEGIC PLANNING
N1  - Includes bibliographical references and index
ER  -