A reader in marketing communications / 
edited by Philip J. Kitchen ... [et al.] 
 - London :  Routledge,  2005 
 - 273 p. :  ill. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0415356482 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MARKETING<br/>MARKETING<br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF5415.123  / R422