TY  - BOOK
AU  - Kitchen,Philip J.
TI  - A reader in marketing communications
SN  - 0415356482
AV  - HF5415.123 R422
PY  - 2005///
CY  - London
PB  - Routledge
KW  - COMMUNICATION IN MARKETING
KW  - MARKETING
KW  - ADVERTISING
N1  - Includes bibliographical references
ER  -