TY  - BOOK
AU  - Schultz,Don E.
AU  - Tannenbaum,Stanley I.
AU  - Lauterborn,Robert F.
TI  - The new marketing paradigm: integrated marketing communications 
SN  - 0844234524
AV  - HF5415.123 S384N
PY  - 1994///
CY  - Lincolnwood, Ill.
PB  - NTC Business
KW  - COMMUNICATION IN MARKETING
N1  - Originally published: Integrated marketing communications. Lincolnwood, Ill. : NTC Business Books, 1992; Includes index
ER  -