Media management : a casebook approach / George Sylvie ... [et al.] - 4th ed. - New York, N.Y. : Lawrence Erlbaum Associates, c2008 - 414 p. : ill. - LEA's communication series . Includes bibliographical references and indexes ISBN: 9780805861976 Subjects--Topical Terms: MASS MEDIA--MANAGEMENT--CASE STUDIES LC Class. No.: P96 .M34 / M424 2008