TY  - BOOK
AU  - Sylvie,George
TI  - Media management: a casebook approach 
T2  - LEA's communication series
SN  - 9780805861976
AV  - P96 .M34 M424 2008
PY  - 2008///
CY  - New York, N.Y.
PB  - Lawrence Erlbaum Associates
KW  - MASS MEDIA
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical references and indexes
ER  -