Applegate, Edd <br/><br/>
Cases in advertising and marketing management :  real situations for tomorrow's managers / 
Edd Applegate and Art Johnsen 
 - Lanham, Md. :  Rowman & Littlefield,  c2007 
 - 217 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780742538368 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5823  / A664C