TY  - BOOK
AU  - Applegate,Edd
AU  - Johnsen,Art
TI  - Cases in advertising and marketing management: real situations for tomorrow's managers 
SN  - 9780742538368
AV  - HF5823 A664C
PY  - 2007///
CY  - Lanham, Md.
PB  - Rowman & Littlefield
KW  - ADVERTISING
KW  - CASE STUDIES
N1  - Includes bibliographical references and index
ER  -