Gettins, Dominic <br/><br/>
How to write great copy :  learn the unwritten rules of copywriting / 
Dominic Gettins 
 - 2nd ed. 
 - London :  Kogan Page,  2007 
 - 192 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749446635 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy--HANDBOOKS, MANUALS, ETC.
<br/><br/><label>LC Class. No.: </label>HF5825  / G477H 2007