TY  - BOOK
AU  - Gettins,Dominic
TI  - How to write great copy: learn the unwritten rules of copywriting 
SN  - 9780749446635
AV  - HF5825 G477H 2007
PY  - 2007///
CY  - London
PB  - Kogan Page
KW  - Advertising copy
KW  - HANDBOOKS, MANUALS, ETC
N1  - Includes bibliographical references and index
ER  -