TY  - BOOK
AU  - King,Stephen
AU  - Lannon,Judie
AU  - Baskin,Merry
TI  - A master class in brand planning: the timeless works of Stephen King 
SN  - 9780470517918
AV  - HF5415.1255 K563M
PY  - 2007///
CY  - Chichester
PB  - Wiley
KW  - BRANDING (MARKETING)
KW  - MANAGEMENT
KW  - NEW PRODUCTS
KW  - BRAND NAME PRODUCTS
KW  - ADVERTISING
KW  - MARKETING RESEARCH
N1  - Includes bibliographical references and index
ER  -