Shaw, Colin <br/><br/>
The DNA of customer experience :  how emotions drive value / 
Colin Shaw 
 - Basingstoke :  Palgrave Macmillan,  2007 
 - 166 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780230500006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CUSTOMER RELATIONS<br/>EMOTIONS
<br/><br/><label>LC Class. No.: </label>HF5415.5  / S528D