Rosen, John Stopwatch marketing : take charge of the time when your customer decides to buy / John Rosen, AnnaMaria Turano - New York, N.Y. : Portfolio, c2008 - 244 p. : ill. Includes bibliographical references and index ISBN: 9781591841944 Subjects--Topical Terms: MARKETING--MANAGEMENTCONSUMER BEHAVIORCONSUMERS' PREFERENCESPRODUCT MANAGEMENT LC Class. No.: HF5415.13 / R673S