TY - BOOK AU - Rosen,John AU - Turano,AnnaMaria TI - Stopwatch marketing: take charge of the time when your customer decides to buy SN - 9781591841944 AV - HF5415.13 R673S PY - 2008/// CY - New York, N.Y. PB - Portfolio KW - MARKETING KW - MANAGEMENT KW - CONSUMER BEHAVIOR KW - CONSUMERS' PREFERENCES KW - PRODUCT MANAGEMENT N1 - Includes bibliographical references and index ER -