TY  - BOOK
AU  - Healey,Matthew
TI  - What is branding?
T2  - Essential design handbooks
SN  - 9789812456069
AV  - HD69 .B7 H424W
PY  - 2008///
CY  - Singapore
PB  - Page One
KW  - BRAND NAME PRODUCTS
KW  - PRODUCT MANAGEMENT
N1  - Includes bibliographical references and index
ER  -